Italy Food & Wine Travel

Workshop dedicated to food and wine italian tourism


IFWT – Italy Food & Wine Travel, the reference event for food and wine travel and Italian wine tourism that brings together producers, experience providers, tour operators, accommodation facilities, buyers and international agents for three days of work, with meetings, workshops, tasting and conferences.

Workshop tow days of work with meetings online in video conference, business appointments, tastings and events that will focus on the most current issues of food and wine tourism , between experiential vocation, culture, tradition and territorial excellence.

As the statistics confirm, food and wine tourism is an excellent ambassador for the promotion of the territories in which it develops and constitutes a rapidly growing market segment, both nationally and internationally.

Format of the Event


Workshop on the digital platform, for direct meetings between Buyers and Sellers on video conference, which includes an agenda of scheduled appointments between operators.

IFWT 2022 will take place on the digital platform on 28 – 29 April 2022, two days of workshops dedicated to meetings between Sellers and Buyers with pre-set appointments and videoconference meetings.

All operators of the food and wine tourism organized supply chain participate in the workshop: tour operators, travel agencies, dmc, hotels and accommodation facilities, wine resorts, wineries, restaurants, farmhouses, agri-food companies, associations, consortia, tourist resorts, experience providers, etc. ., all interested in evaluating new agreements and commercial partnerships in the field of food and wine tourism.

Thanks to the online agenda, each Seller will be able to schedule about 20 appointments a day with buyers, each appointment will last about 15-20 minutes; the workshop will allow you to meet national and international Buyers via video conference, sitting comfortably at your desk and saving the additional costs of travel.

The format of the Workshop, thanks to the use of an advanced technological platform, favors visual and direct contact between operators, creating an ideal confidential context for evaluating future commercial collaborations. Each Seller will have the opportunity to organize their participation in the workshop independently.


The IFWT format is business-oriented and favors direct contact between operators, creating a confidential context, ideal for evaluating future commercial collaborations. Thanks to the appointment agenda, Sellers will be able to search and select international Buyers by consulting the profiled technical data sheets of the participants.

Food & Wine Experience

Food and Wine Travel

Food and wine tourism is a journey dedicated to discovering the food and wine specialties of a territory, in which the traveler lives an authentic experience while enjoying the flavors of the place. We can also consider food and wine tourism as a form of cultural tourism that belongs to the communities of each locality.

Wine tourism

Wine tourism is a form of thematic experiential tourism that places wine and its production at the center of the journey.
The wine tourist is the percona who, in order to better understand the characteristics of the wine, studies the production area by exploring the culture, traditions and flavors of the places of production.

Italy Food & Wine Travel

The sector of Italian food and wine tourism, rich in local gastronomic specialties, together with wine tourism with the numerous regional wine excellences, represents the main tourism trend of recent years, because it fits perfectly with the values ​​of experiential tourism that tourists are looking for today. authenticity, quality and sustainability. Today almost 7 out of 10 tourists are interested in experiences that include local food and wine specialties.

IFWT addresses sector operators with the consolidated formula of the workshop on the digital platform with B2B meetings, in which international Buyers specialized in tour operating the food and wine tourism market and Sellers, from all over Italy, incoming agencies, consortia are involved. tourism, product associations and clubs, wineries, farms, hotels and accommodation facilities, agritourisms, relais, wine resorts, etc.

A business event completely dedicated to food and wine tourism and incoming; an important event for the promotion and commercial development of operators in the sector which, thanks to its format, is able to generate commercial contacts, promote business and offer great networking opportunities.

The event is ideal for seeking new business partnerships thanks to direct meetings with buyers and international operators specializing in food and wine tourism.

IFWT recipients

IFWT participants are companies that deal with the production of food and wine products and experiences, tour operators, accommodation facilities, national and international buyers, travel agencies, commercial operators interested in seeking new business partnerships:

Agri-food producer companies
Wineries and cellars
Hotels and accommodation facilities, agritourisms, country houses, resorts
Historic houses, chateaux and relais
Consortia, associations, product clubs
Tourist locations and organizations

Tour operator
Incoming tourist agencies and DMCs
Luxury Travel and tailor made
Event organizations, mice, wedding planners
International buyers and agents
Wholesalers, importers and distributors

Why Participate in IFWT

Generate Qualified Leads

IFWT is an innovative event that allows food and wine tourism operators to meet and do business, generating “qualified leads”. In fact, thanks to its format, it allows you to search for new collaborations.

Search for Business Partners

The Workshop online is aimed at meeting national and international Sellers and Buyers, interested in seeking new business partnerships, in the field of food and wine tourism, with an agenda of pre-established appointments.

Video Conference Meetings

IFWT allows you to contact new potential international business partners from the comfort of your own office desk, saving you the additional costs of travel.